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Netflix Users Take Up 32.7% Of Internet Bandwidth
Netflix recently lost 800,000 subscribers but if the latest bandwidth report is anything to go by, I would say they won’t be missed—at least not by people who suffer because of the hogging of bandwidth by Netflix users.
According to a report released by Sandvine Intelligent Broadband Networks, Netflix takes up a massive 32.7% of the of peak U.S. downstream traffic. Out of a total of 200 ISP studied, Netflix was seen as one of the major players in the market, and one most responsible for the jamming of the traffic bandwidth. This isn’t entirely Netflix’s fault because it turns out from the study that real-time entertainment apps are now taking up more than 60% of peak US downstream traffic—up from 50% observed in 2010.
The report suggested also that things may get even worse (depending o your vantage point) as smartphones, tablet PCs and game consoles develop to accommodate better data streaming and broadband capabilities. When this happens, streaming content providers like Netflix will need even more bandwidth to accommodate their swelling ranks of customers.
Presently video makes up 32.6% of peak mobile downstream traffic, and sites like Youtube are the biggest contributors to this growing trend. Perhaps only cost will stem the tide and with the recent move to remove ‘unlimited’ internet packages by the large ISPs, users will have to adjust their viewing and browsing habits.
Do you think people who use Netflix during peak hours should pay more for internet access? Share your thoughts on this ‘touchy’ subject below.