Google’s Search Share Increases By 2% While Bing’s Drops

Sites include Bing.com , Google.com . Published on October 19th, 2011. Written by Anthony West.

The search engine wars don’t get talked about much these days but this doesn’t mean the war isn’t still raging. In fact, while most people are busy focused on the war in social media, the traditional search protagonists are still very busy trying to outmaneuver each other. The latest numbers give an insight into whose winning and who’s losing ground.

According to data released by Experian HitWise, Google’s overall month-on-month increase in search increased by 2%, jumping from 65.09% in August 2011 to 66.12% in September. Bing on the other hand saw a decline in its month-on-month share of the search market, moving from 13.10% in August 2011 to 12.80 in September—an overall decrease of -2%.

The picture among Bing’s other search partnerships are no different either. In fact, ‘Bing Powered Search’ dropped 3% over the period August – September 2011. These numbers suggest that despite reports to the contrary, Google is still top-dog, and may continue to be so for some time. Overall, Google controls just over 66.12% of the search market and those gains are unlikely to be eroded—not even by mergers between Yahoo and Bing.

Going forward therefore one can only envision more dominance from Google. When Google+ really gets going and Google is then able to funnel much of that social networking traffic onto its search engine, 66.12% could very well end up being 86.12%.

Do you think Google will eventually gobble up Bing and Yahoo? Share your thoughts with us in the comments below.