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Amazon Registers Domain Name

Sites include . Published on October 14th, 2011. Written by Anthony West.

When big companies like Amazon register a domain, the industry is usually set on fire with speculation. And the latest action to fan the flames is Amazon’s registration of the domain

The registration has caught the eyes of industry experts and many are wondering what on earth Amazon is up to. The kindle part of the domain is obvious, but what about the compass? Could it be some mobile incarnation of the popular eReader? Or is it some fancy way to house Kindle content in the Cloud? No-one knows, but that certainly hasn’t stopped the rumours from spreading.

In recent months there has been a lot of activity surrounding the activity, and Amazon has done everything from dropping the price, to speculatively introducing its own version of a tablet—something many feel will directly compete with the tablet and eventually supersede it. In particular, Amazon has been registering a spate of domains and large cluster have been in connection with ‘Kindle Silk’. In all Amazon has registered no fewer than 50 domains and industry experts are waiting with baited breath to see what the online retail giant is up to.

The wait may not be a long one, but if Google is anything to go by, it will all become crystal. When Google recently acquired the domain, the same level of speculation existed; it wasn’t until Google used it in connection with the celebration of Google Earth’s 1 billionth download that everyone said, “Ah, now I get it”. Perhaps this is what awaits us for KindleCompass—only time will tell.

What do you think Amazon is up to with the registration of Share your thoughts with us below.

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