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Netflix Cracking Down On Shared Account Usage

Sites include . Published on September 12th, 2011. Written by Anthony West.

When people can’t afford to purchase multiple content streaming services, they share. That’s always been the de facto rules for saving money. In the case of Netflix services, sharing is even more important, especially since the company has hiked its prices 60%.

Recent events, however, has set the stage for a showdown between Netflix and those customers who traditionally share their access to its content with other family members and friends. According to reports, users who tried to access multiple streams through a single account were blocked. Netflix has denied this blockage of course, but according to some observers, Netflix might just be enforcing the no-multiple-sharing clause that is entrenched in its Terms of Use policy.

If it is the case that Netflix trying to undermine account-sharing then it had better be careful. Subscribers are already unhappy about having to pay more for the service, and if they can’t share their account with close friends and family, it might just push them over the edge.

Netflix does have multiple streaming packages available, but given the level of pricing for those, it’s unlikely that the people who can afford them are the ones that will be affected by the crackdown. The 2-Disc plan for instance, allows for multiple streaming, but at $20 a month, it’s hardly something that the regular ‘Joe’ or Jane will be able to afford.

Going forward, it will be interesting to see how Netflix handles account sharing; no doubt the incidence of it will rise, and only enforcement of the no-sharing rule will be robust enough to stop it.

Do you think Netflix should allow people to share their accounts? Do leave your thoughts on this matter in the comments below.

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