Google Runs After Hulu

Sites include Google.com , Hulu.com . Published on September 10th, 2011. Written by Anthony West.

The owners of Hulu must feel like might good about its prospects given the amount of attention it is getting from potential buyers. Everyone who’s anyone in the tech industry seems to want a piece of the popular premium content website and now Google has officially joined the hunt.

Reports are that Google is very interested in acquiring Hulu, and joins the likes of Yahoo and Amazon as potential buyers. It’s not clear what Google is offering for the site, but speculation is rife that should Google really make a push for Hulu; no-one would be able to stand in its way. Yahoo is buried deep in problems with its own administration, so it clearly isn’t in a position to have a serious go at owning and running Hulu. The only credible competition Google would have is perhaps Amazon. Apple had signalled a while ago that it might be interested in Hulu, but with a new CEO, it’s unlikely to join the race.

Google certainly has a lot more to offer in terms of a deal. Its multi-billion dollar credentials mean it can secure more content and at cheaper price, something Hulu’s owners would have to consider seriously. Dominance is the only word that Google knows and so it makes sense to acquire Hulu. Paired with Youtube, it would absolutely dominate online video—both free and premium content. We mustn’t forget too that Google TV is in high gear and adding Hulu will make it a force to be reckoned with.

Who will stop Google for gobbling up Hulu? Perhaps only the competition watchdogs in Washington; failing their intervention, Hulu will definitely end up in Google’s hands.

Google certainly has the money, but do you think acquiring Hulu is a good idea? Let us know what you think in the comments below.